Pluralsight’s brand had become a mashup—bridging Pluralsight and ACG without a clear, consistent thread. The casual, retro 80’s look no longer matched the premium depth of the product, and the brand started to feel lost. We went back to the source: extensive research, listening to prospects and customers, understanding the competitive landscape, and exploring new creative territory. The feedback was clear—they wanted a clean, modern aesthetic that felt trusted, intelligent, and built for the future.

The rebrand focused on moving forward. Light and bright foundations, bold pops of color, depth and dimension, and candid photography created something energetic and elevated. Arrow shapes invite forward movement, while overlapping layers reflect the layering of skills and individual journeys. Pink and inky blue maintain brand recognition and bridge product and marketing, while green signals growth and fresh beginnings—an ownable, energizing addition within the category.